7/31 - Medium Gold Ash Blonde

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Bulk Savings On this item only

Save 5%	Buy 3 to 5	$14.24 each
Save 10%	Buy 6 & more	$13.49 each

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Illumina color - More than a color a wonder of light

Discover new shade possibilities.
Sheer color that's luminous in every kind of light.
Superior Light Reflection*
Superior Hair Protection*
Up to 100% grey/white coverage with a sheer result
*Color after color vs. next biggest leading permanent color brand with 100% grey coverage

Mixing recommendation

ILLUMINA COLOR & Koleston Perfect peroxide (1:1)
Not recommended for mixing with Koleston Perfect colors
For example: 60 ml ILLUMINA COLOR shade + 60 ml Koleston Perfect peroxide
Up to 100 % grey/white coverage with a sheer result

Mixing Ratio

3 levels of lift: 1 part ILLUMINA COLOR, 1 part Koleston Perfect 12 % peroxide
2 levels of lift: 1 part ILLUMINA COLOR, 1 part Koleston Perfect 9% peroxide
1 level of lift/Coverage of grey/white same depth or darker: 1 part ILLUMINA COLOR, 1 part Koleston Perfect 6% peroxide
When the development time is complete, add a little warm water and gently emulsify. Rinse thoroughly and use Wella Professionals Care Color Brilliance Shampoo.To fix the colour, use Wella Professionals Care Color Post Treatment.

PRODUCT SOLD ONLY ONLINE

WARNING

This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.