Color Vitality Blonde Shampoo 10.1oz

KMS Colorvitality Blonde Shampoo is a purple shampoo created to keep blonde tones cool, bright and polished. It cleanses gently while counteracting the yellow or brassy cast that can develop in natural blonde, lightened, highlighted, grey or white hair. It suits hair that has become dry or porous, and it leaves the surface feeling smoother. Visible results are reported from the first use. The formula features upcycled pomegranate, in line with the brand's focus on pairing performance with sustainability. A fresh, fruity fragrance completes the experience. Suitable for all hair types, it is a practical choice between color appointments within the Colorvitality range.

Features

• Purple shampoo that neutralizes unwanted warm tones and brightens blonde shades
• For natural, lightened or highlighted hair, as well as grey or white hair
• Helps keep blondes from turning too warm between color appointments (with regular use)
• Protects against hard water mineral buildup
• Restores shine and hydrates without weighing hair down
• Supports internal hair rebuilding and smooths the hair surface
• Up to 3x easier detangling when used with CV Conditioner (vs. untreated hair)
• Upcycled pomegranate, rich in antioxidants, helps fight the free radicals responsible for color fading
• Formulated without SLS/SLES sulfates, mineral oils, silicones or PEGs
• Up to 91% ingredients of natural origin (ISO 16128, including 80% water)
• Up to 92% biodegradable formula (OECD 301, including 80% water)
• Vegan formula with no animal-derived ingredients
• PETA approved for following its Global Animal Test Policy
• Packaging up to 100% recyclable

How to Use

• Apply to wet hair and work into a lather.
• For a more intense violet pigment deposit, leave on for a few minutes.
• Rinse thoroughly.
• Repeat if necessary.
• Follow with a conditioner or treatment.

Alternate UPC

• 4044897520049