Pure Light - Ultra Lightener 16oz

Unavailable In The U.S.

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The Pure Light Ultra Lightener delivers exceptional lifting power while incorporating protective technology to maintain hair integrity. It combines amino acids and plant-derived mending ingredients to help support the cuticle layer during the lightening process. The non-sticky, lightweight formula processes without leaving greasy residue, making it ideal for achieving blonde transformations while addressing smoothness and manageability concerns.

Features

Offers up to 9 levels of lift
Reunite Mending Technology with amino acids and plant-derived mending ingredients
Helps reunite the cuticle layer during lightening
Improves smoothness and manageability
No sticky or greasy residue

How to Use

In a non-metallic bowl, mix 1 part PURE LIGHT Ultra Lightener with 2 parts PRAVANA Creme Developer, Zero Lift-40 Volume (1:2 ratio)
For on-scalp application: use up to 20 volume developer
For off-scalp application: use up to 40 volume developer
Apply to dry hair
Process for up to 55 minutes
Rinse thoroughly after processing
Shampoo and condition with desired care products

Warning

This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.