Pure Light - Power Lightener 24oz

Unavailable In The U.S.

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Pure Light Power Lightener is designed to deliver powerful lift while preserving hair integrity. Formulated to achieve significant color transformation, this lightener is engineered for both on-scalp and off-scalp applications, offering versatility for a range of lightening techniques. The blue base works to neutralize unwanted warm tones during the lifting process, while the formula is designed to maintain the natural shine of the hair throughout the lightening service.

Features

Lifts up to 7 levels
Blue-based formula to neutralize warmth
Maintains the natural shine of the hair

How to Use

In a non-metallic bowl, mix 1 part Pure Light Power Lightener with 3 parts PRAVANA Creme Developer, Zero Lift-40 Volume (1:3 ratio)
For on-scalp application: use up to 20 volume developer
For off-scalp application: use up to 40 volume developer
Apply to dry hair
Process for up to 55 minutes
Rinse thoroughly after processing
Shampoo and condition with desired care products

Warning

This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.