Color Vitality Shampoo 10.1oz

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KMS ColorVitality Shampoo is designed for color-treated hair that has become dry, porous and dull. It cleanses gently, helps defend color against fading and keeps it looking vibrant. The formula is built around upcycled pomegranate, an ingredient known for its antioxidant richness. A fresh, fruity and energizing fragrance of red fruits, rose and cedarwood accompanies the lather. Suitable for all hair types, this shampoo is meant to be followed with a conditioner or treatment as part of a color care routine.

Features

Keeps color vibrant for up to 20 washes when used with the ColorVitality treatment (compared with untreated hair)
Up to 3x easier detangling when used with the ColorVitality treatment (compared with untreated hair)
Helps defend against color fading caused by shampooing and by free radicals such as UV rays
Helps protect against hard water mineral buildup
Hydrates without weighing hair down and restores shine
Formula with upcycled pomegranate, rich in antioxidants
Formulated without SLS/SLES sulfates, mineral oils, silicones, colorants or PEGs
Up to 92% ingredients of natural origin (ISO 16128, including 81% water)
Up to 91% biodegradable formula (OECD 301 guidelines, including 81% water)
Vegan formula with no animal-derived ingredients
PETA approved for following its Global Animal Test Policy
Up to 100% recyclable packaging
Suitable for all hair types, including color-treated hair that is dry, porous and dull