10/1 - Lightest Ash Blonde

Wella Illumina is a premium permanent hair color that elevates the light within your hair, revealing never-before-seen luminosity. Formulated with a special Microlight Technology, it protects the hair cuticles, allowing light to pass through, illuminating natural highs and lows from within.

Features

• Mixing ratio of Illumina: 1:1 (Mix 1 part of Illumina color with Wella Developer of your choice; Welloxon 10, 20, 30, or 40 vol)
• Not recommended for mixing with Koleston Perfect colors
• Up to 100% gray coverage
• Luminous, natural-looking result
• Vegan and Globally committed to no animal testing

How to Use

• Preparation:
• Wear appropriate protective gloves throughout the entire process.
• Use a protective cream around the hairline to prevent staining, if necessary.
• If unsure of the outcome, perform a strand test on a small, inconspicuous section of hair to preview the color result and processing time
• Mix the Illumina color and Welloxon Perfect Developer thoroughly in a non-metallic bowl until a smooth, consistent cream is achieved.
• Application:
• Apply the mixture according to the desired result (full head, regrowth, first-time lightening, or color balancing).
• Always refer to the specific Illumina hair color product instructions for precise application techniques tailored to different hair conditions and desired outcomes.
• Processing Time:
• Processing time varies depending on the hair color, hair state, and chosen developer.
• Always refer to the specific Illumina hair color product instructions for precise processing times. Monitor visually throughout.
• Once the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.
• Follow with a post-color shampoo and conditioner specifically designed for color-treated hair.

WARNING

This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.