• Color Intensity Eraser 1.5oz

Joico - Color intensity

Color Intensity Eraser 1.5oz

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Joico Color Intensity Eraser allows for quick and easy color removal while keeping the hair healthy. In 30 minutes or less, this keratin-enriched formula lifts direct dyes and ready for a new color application.


  • Easy one-step direct dye removal in 30 minutes or less
  • Creamy texture that stays put through processing
  • Keratin-enriched formula to nourish the hair cuticule.
  • Protects the integrity of the hair for healthy results

How to Use

  • Mix one full packette of powder with 3 oz of 20 vOL (6%) Veroxide or Lumishine Developper.
  • Using a color brush, apply only to prelightened hair that has been treated with direct dyes or semi-permanent haircolor.
  • Process for up to 30 minutes at room temperature.
  • Check every 5 minutes until desired result is achieved.
  • Thoroughly rinse, shampoo and condition.

Color Intensity Ratio

  • Color Intensity Eraser & 20 Volume : Vibrant, intense, deep dye removal
  • Color Intensity Eraser & 10 Volume : Faded, softer, medium vibrancy dye removal
  • Color Intensity Eraser & water : Highly faded or pastel dye removal
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